Gerolamo etro biography of william hill

By Nikita Sachdev

Fifty years ago, the love for travel and culture translated into an Italian brand and Etro was introduced. With its exotic designs and super fine materials, Etro became widely popular and synonymous with fashion.

Founded by Gerolamo “Gimmo” Etro, in 1968, the eponymous label is a legacy that he passed on to his four children — Jacopo, Kean, Ippolito, and Veronica.

When Gimmo first began the brand, his plan was to weave his travels into the textiles and the silhouettes he creates.

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From the very first collection he invested in rich fabrics such as silk, cashmere, linen and cotton. The designs had a language of their own — they were raw, contemporary with bright and beautiful patterns.

As a brand, Etro gained popularity due to its paisley pattern, which was created for furnishing fabrics.

Patterns became the cardinal instrument for gathering followers. As demand increased, the label experimented with the patterns on accessories like scarves, for bot